Maybelline

For this project, I led creative direction, design, and motion graphics for an influencer-driven campaign introducing Fit Me Matte + Poreless to new customers. The concept highlighted the wide range of foundation shades by comparing it to dating and finding your perfect match. We leveraged influencer footage and compelling before-and-after transformations to showcase the product’s benefits.

The campaign ran across a variety of platforms, including Match Group apps like Tinder and Hinge, which inspired the swipe-right concept to find the perfect shade. I conceptualized and created a mix of assets for multiple platforms, including videos, static creatives, and programmatic HTML animated banners, to engage users across a wide range of placements. The campaign was highly successful and I was brought on to created additional refreshed assets the following year.