eFax

A product sizzle introducing healthcare organizations to eFax’s product eFax Unite and the app’s approach to connecting fragmented patient information. The client supplied a script, key messaging, and reference UI screenshots, with broad creative freedom to develop the visual story.

I built the concept around colored dots representing information from different sources. They begin scattered and chaotic, then become organized and connected as the story progresses. Developed through Illustrator storyboards, the dots became a recurring narrative element that carried the viewer from the problem to the product’s benefits.

Using the brand’s color palette, I explored gravity, movement, and changing formations to keep that visual language varied but cohesive. Simplified UI mockups brought the story into the product, showing key interactions without overwhelming viewers with interface detail.

I handled visual concept development, storyboarding, design, animation, music selection, and sound design. The central challenge was sustaining a clear story through the dots’ changing roles while keeping the motion closely connected to the music and adaptable across formats.

The finished video has been used and repurposed across social media, trade shows, and other marketing placements.