Crown Royal:

For this project with Crown Royal, I served as the creative director, designer, and motion graphics artist to develop a series of motion and static assets highlighting their new ready-to-drink (RTD) varieties. After previously working on an earlier phase of the campaign, optimizing TVC assets for social, the client came back looking for net-new creative to refresh the campaign.

Using a range of existing assets, including brand patterns, flavor cues, and product imagery, I created bold and engaging visuals that bring each flavor to life. I focused on combining these elements to build dynamic assets that feel cohesive to the brand while introducing fresh energy. The final work was designed to showcase the product in a way that feels modern, vibrant, and adaptable to a variety of occasions.