Absolut:

For this Absolut project, I served as the creative director, designer, and motion graphics artist to create a series of static and GIF assets to run on Meta platforms. The campaign centered around personified cocktails, bringing to life three popular vodka drinks: Bloody Mary, Cosmopolitan, and Espresso Martini, each represented as a unique character with their own personality.

My role was to adapt existing assets into engaging, social-first creative that conveyed the primary messaging and branding in under 15 seconds. The final assets were designed to drive awareness and positive brand perception, ensuring Absolut’s voice came through clearly and consistently across formats.